No Organization Schema With sameAs Links

Generative engines build an entity graph from a site's structured data before they will confidently attribute a claim, a review, or a mention to a specific business. Crawl Cove's ai-entity-markup check looks across the whole crawl for an Organization or Person node with a name and a sameAs link, and reports once, site-wide, if none exists anywhere.

What this finding means

Unlike most Crawl Cove checks, this one is not scored per page. It scans every successfully-fetched (200) page in the crawl for a JSON-LD node whose @type is Organization, Corporation, LocalBusiness, OnlineBusiness, NGO, GovernmentOrganization, EducationalOrganization or Person, and that also carries both a non-empty name and a non-empty sameAs. If it finds one sufficient node anywhere in the crawl, the whole site passes and no finding is produced. Only if it finds none at all does it emit a single, site-level finding:

No Organization/Person schema with sameAs links found on the site.

The finding's URL is the crawl's seed URL rather than any one page, since the absence being reported is a property of the site, not of that page specifically.

Why it matters

sameAs is how a generative engine disambiguates your business from another with a similar or identical name: it links your on-site claim about who you are to an external profile it can independently check, Wikipedia, Wikidata, a verified LinkedIn or Crunchbase page, official social accounts. Without it, an engine has your site's word alone for who it is talking about, which is a weaker basis for attributing a review, a citation, or a direct mention to you specifically rather than to a similarly-named competitor.

How to fix it

1. Add an Organization JSON-LD block to your homepage (or sitewide, in a shared layout) with your business name and a url pointing at your own site.
2. Add a sameAs array of authoritative external profiles. LinkedIn company page, Crunchbase, Wikipedia or Wikidata if you have an entry, and any verified social accounts you actively control.
3. For a solo consultant or personal brand with no separate company entity, use a Person node instead, same shape: name plus sameAs links to a personal LinkedIn, a bio page elsewhere, or a Wikidata entry.
4. One page is enough. This check passes as soon as any single crawled page carries a sufficient node, so the homepage is the natural place to put it rather than repeating it everywhere.
5. Re-crawl the site to confirm the finding clears once the entity markup is live.

False positives and edge cases

• This is advisory, not a defect. Nothing is broken by its absence; the finding is info severity because it names an opportunity to help engines identify and trust the entity, not a technical problem.
• One sufficient page anywhere clears the whole site. The check does not require every page to carry the markup, only that at least one does.
• A name with no sameAs, or a sameAs with no name, does not count. Both properties have to be present together on the same node for it to be sufficient.
• A crawl that could not read any page produces no finding. The check needs to have actually seen at least one successfully-fetched page before it can conclude entity markup is absent; a broken seed URL is not evidence of a missing entity, just evidence the crawl never started.

Related reading

For the check that scores a page's overall structural readiness for AI answer engines, see Low AI Extractability Score. For the per-page check on whether an article names a verifiable author, a related but distinct identity signal, see No Author Identity in Article Schema.